MEET THE CO-FOUNDERS
Blair and Erika
We’re Blair and Erika. Our story together began in 2019 inside a metabolomics lab. Erika was the co-founder and COO, launching new blood test technology. Blair, a registered nurse with decades of experience in functional medicine, trained doctors to use those tests to truly understand their patients’ health.
We loved the science—and we also saw its limits. More data wasn’t always leading to deeper healing. In our own lives, what worked best was beautifully simple: aligning with nature, listening to the body, and making health feel intuitive instead of overwhelming.
In 2023, we decided to follow that truth. We stepped away from the lab. To create something more grounded, more human, and more aligned with how we live. This is that next chapter.
CO-FOUNDER AND CO-CEO
Blair Wirkkala, RN, MSS
Fortunate to have grown up in a time when kids spent their days running wild through the neighborhood, being skinned kneed and grass stained was my norm.
This early resonance with being physical carried over into my adulthood and career path with a 40 year combined work history in the healthcare, wellness, and fitness sphere.
My professional roles include exercise physiologist, registered nurse, teacher, consultant, founder, speaker, coach, and program developer.
In all my years of experience, as well as in my personal life, I have come to appreciate that the path to leading a “best life” is to live an authentic one. Health-wise, this—for me—means striving for a life lived as nature intended. This natural resonance is foundational and without it the body is always trying to compensate.
Interestingly, I've often thought that living this way was more of a necessity for me than it was for others. It was when I discovered I am homozygous for the APOE4 allele—the “ancestral gene" (a.k.a. Alzheimer's gene)—that it made sense.
Living on a small homestead with my husband, I currently spend my free time doing tasks like foraging, rendering lard, making bone broth, and tending to our critters. I am still skinned kneed and grass stained!
CO-FOUNDER AND CO-CEO
Erika Shklanka
I have over eight years’ experience as a business executive in the health sciences field with a background in research, clinical trials, developing blood testing technology, and manufacturing.
In my personal life I have seen first-hand how important holistic health and wellness is. There is no substitute for diet and lifestyle. And there are no shortcuts even with the most advanced technology.
I was diagnosed with Hashimoto’s hypothyroidism, an autoimmune disease, in 2011 and spent years trying to manage the disease naturally. It took years of persistent effort addressing my lifestyle and diet - there was no silver bullet, no single miracle pill. I have been medication free for years and have never felt better! The effort was worth it.